OurSecretPhrase

Investor deck

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OurSecretPhrase — Preliminary Investor Deck
OurSecretPhrase
Preliminary · Confidential · US Market

The authenticator app for families.

AI can clone your family's voice in seconds. We help you tell real from fake — instantly.

Two people holding phones close together, screens glowing.
Federico Benincasa, Founder September 2026
The problem 02 / 10

AI has turned trust into an attack surface.

Cloning a voice used to take a studio. Now it takes three seconds of audio and no consent.

An older man on the phone, looking concerned, near a window.
$4.9B
Lost by Americans 60+ to fraud in 2024 (+43% YoY).
FBI IC3, 2024 Elder Fraud Report
$40B by 2027
Projected US losses from AI-enabled fraud by 2027.
Deloitte Center for Financial Services
$700M
Lost to family-emergency scams in 2024 — 5.7× since 2020.
FTC, Data Spotlight, Aug 2025
1 in 4
Adults hit by an AI voice-clone scam, or know someone who was.
McAfee, global consumer survey
CBS NEWS · DEC 2024 Families are adopting a shared "safe word" to verify callers.
Competitive landscape 03 / 10

Authentication is a $15B+ industry. None of it points at families.

The authenticator-app habit already exists. It's just never been pointed at the person calling you.

Category
Serves
Verifies
Who's in it
Enterprise identity verification
Businesses
Identity, once, at onboarding
Okta, Persona, Onfido, Jumio, Socure — a $15.8B market
Consumer 2FA / authenticator apps
Individuals
You, logging into your own account
Google Authenticator, Microsoft Authenticator, Duo, Authy
Family safety & monitoring
Families
Location, screen time, after-the-fact fraud alerts
Life360 (88M users), Aura, Bark
OurSecretPhrase
Families
The person calling or texting you, live, in the moment
Nobody else is building this

Identity Verification Market size: Mordor Intelligence / OpenPR, 2026. Life360 user count: company-reported, 2026.

Market sizing — US 04 / 10

The population this protects is growing faster than the population overall.

61.2M
Americans are 65+ today (2024).
US Census Bureau
71.6M
Projected by 2030 — +14.2%, 20.7% of the US population.
US Census Bureau / CBO

By 2030, Americans 65+ will outnumber those under 18 for the first time. 78% already own a smartphone.

Pew Research Center, 2024–25

Illustrative market math
TAM (ceiling)
~48M smartphone-owning seniors × $39.99/yr
SOM (5-yr target, 2% penetration)
~960K paying hubs ≈ $38M ARR

Founder estimate. Assumes 78% smartphone ownership (Pew) on 61.2M seniors (Census); excludes Corporate tier.

Product 05 / 10

Three moments where a cloned voice runs into a real question.

A shared secret phrase, rotating automatically, known only to the two of you — never written down, never guessable.

SCENARIO 01

The panicked phone call

Sounds exactly like her son — panicked, needs money now. She asks him to read his phrase. Silence. She hangs up.

With OurSecretPhrase
  1. Ask them to open OurSecretPhrase and read the phrase.
  2. Doesn't match? Hang up and call back on a number you trust.
Live in-call verification
SCENARIO 02

The new caretaker

A gardener she's met twice says he's outside. She checks his phrase before buzzing him in. It matches.

With OurSecretPhrase
  1. Ask them to quickly sign up and pair with you using their email.
  2. Check it's verified — no match, no pairing, it's not them.
Trust, extended past family
SCENARIO 03

The text from a "grandchild"

A text claims to be from her grandson — arrested, needs bail. She asks for his signature. He can't send it — he never sent the text.

With OurSecretPhrase
  1. Ask for their signature in the text.
  2. Paste the message into "Check a message" to verify it.
Message & email signatures
Features 06 / 10

Simple enough to actually get used.

Family security tools fail when nobody keeps using them. Every feature here is a 30-second check, not a habit.

Rotating phrase

Three words, changes automatically, never repeats or gets written down.

Live in-call check

Glance mid-call. Three words match — it's really them.

Message signatures

"Prove it's me" on texts and emails — pasted back to confirm.

Domain safety check

Risky or disposable sender domains flagged automatically, no lookup needed.

One hub, whole circle

Up to 20 people free once the hub is paired — 200 on Corporate.

Pair in a minute

QR code, 9-digit code, or an email link — no ID or paperwork.

Device revocation

A lost or stolen phone is cut off instantly — that device only, not the account.

Five languages

English, Spanish, French, Italian, German — same app, same account.

Security architecture 07 / 10

Your secret never touches our servers.

Zero-knowledge isn't a slogan — it's the architecture. We couldn't hand over your secret even if compelled. We don't have it.

Abstract illustration of two connected points of light meeting in the middle.

On-device secret generation

Devices create the shared secret directly with each other — QR scan or ECDH (P-256) key exchange.

No ads, no data sold

Subscriptions only. A tool that protects your family shouldn't sell your data.

Per-device revocation

Cut off a lost device instantly — not the whole account.

Automatic domain risk flags

Risky sender domains flagged automatically — no lookup needed.

Why it holds up

A cloned voice can sound confident — but it can't compute a secret it never had. Only guess. And the phrase changes before a guess helps.

Who's actually buying 08 / 10

The buyer already left home — and built a system to look after the parent who didn't.

Not sold to the elderly — sold to the adult child who moved away, and now checks in from a distance with calls, calendars, and cameras.

26%
Of Americans 65+ live alone.
Pew Research Center, 2023
42%
Of women 75+ live alone.
Pew Research Center, 2023
~7M
Long-distance caregivers for an aging parent.
National Alliance for Caregiving / AARP, 2025
$12K/yr
What long-distance caregivers already spend keeping peace of mind.
AARP
We're not a new budget line — we slot into care spend that already exists. At $39.99/year, we're a rounding error next to what caregivers already pay.
Business model 09 / 10

One hub beats everyone paying.

The person most targeted — usually a parent or grandparent — pays once. Everyone they pair with joins free.

Basic
$0

Up to 2 trusted contacts, completely free. No credit card, no time limit.

MomFreeDadFreeSonFreeDaughterFree

• Everyone on Basic: always free

Family
$39.99 / year

Up to 20 people in her circle — everyone she pairs with is always free.

Mom Dad Caretaker Gardener Daughter Son

• Mom's plan: $39.99/yr • Everyone she pairs with: always free (+16 more) • Dad & Daughter can also verify each other directly

Corporate
$99.99 / year

Verify customers at scale — up to 200 people, same zero-knowledge model.

You Customer Customer Customer Customer Customer

• Your business: $99.99/yr • Every customer: always free (+196 more)

"Connections count by person, not by device."

One Family plan covers the relative scammers target most — everyone else pairs in free. A second device on an existing pairing never uses a new slot, so the circle grows without new invoices.

Go-to-market 10 / 10

Reach the adult child where the worry already lives.

No category creation needed — this rides on searches and communities that already exist around caregiving.

PHASE 1 — NOW

Organic & product-led

SEO content already live for high-intent searches, plus a live demo that proves it works in under a minute. Every Family hub invites up to 20 free connections — some become the next hub.

Near-zero CAC
PHASE 2 — ONCE CAC IS PROVEN

Targeted paid & partnerships

Paid search and social aimed at the ~7M long-distance caregivers already spending ~$12K/yr on peace of mind, plus partnerships with medical-alert and senior-care services.

Paid acquisition
PHASE 3 — LATER

Institutional wedge

The Corporate plan as an entry point into banks, elder-law firms, and home-health agencies who want their own "verify it's us" story.

B2B2C